The italics are mine, but the desperation is of the whole advertising confraternity. So all the old tactics have finally broken down - wheedling, abuse, snobbery and terror. I look forward to the last great era in advertising, a period packed with gloom, defeatism and frustration, in which spectacles like the following will be commonplace...2. These words:
the Founder says so pungently3. The descriptions of impossible plays:
past the World Wide Noodle Corporation, Zwinger & Rumsey, Accountants, and the Ace Secreterial Service, Mimeographing Our Specialty
I knew he had no connection with the herring caper
a minimum of flubdub
interlards his speech with salty imprecations like "Gadzooks" and "by my halidom".
The library of the luxurious Park Avenue triplex of Mr and Mrs Milo Leotard Allardyce DuPlessis Weatherwax. The furnishings display taste but little ostentation: a couple of dozen Breughels, fifteen or twenty El Grecos, a sprinkling of Goyas, a smidgen of Vermeers. The room has a lived-in air: a fistful of loose emeralds lies undusted in an ashtray, and the few first folios in evidence are palpable dog-eared. The curtain rises on a note of marital discord. Octavia Weatherwax, a chic, poised woman in her mid-forties, has just picked up a bust of Amy Lowell by Epstein and smashed it over her husband's head. Milo, a portly, well-groomed man of fifty, spits out a tooth, catches up a bust of Epstein by Amy Lowell, and returns the compliment.4. Because when he really lets his vowels loose, there's nothing like it.
The premises were filled with steam and a sickening smell of giblets. Besides the usual covetuous faces, there were several unfamiliar ones - a Free French sailor who mistakenly supposed himself at a radio broadcast and an aged beldame with an ear trumpet who kept asking querulously for the next train to Cynwyd.5. Names:
Over the hubbub, from the kitchen, floated madame's voice offering to triple the maid's salary if she would stay through dinner. Selecting one of the less revolting young cousins, I sat down by hum and attempted to draw him into conversation. (Etc, etc, etc)
the Vigorous and Tweedy School
the Puissant Valve & Flange Corporation