It is about time someone freed the permeate. For too long, permeate has been oppressed by hegemonic milk cartons and brutal shelves of capitalist suppression. I for one support the permeate emancipationists, for now the permeate (whatever it is) can run happy and liberated through the fields, with the wind in its hair (if it does indeed have hair). But that's not all you can do! There must be petitions, protests, banners, and above all, angry facebook pages about the ongoing plight of permeate in today's society. It's the least one should expect.
Then again, taking my misunderestimation of the uninterpretation of this little cheery yellow-star sticker to another level, perhaps 'Permeate Free' meant the milk came with some - free! - permeate.
Free permeate? Yay! I want my permeate and I want it now! Just pour it in my pocket, thanks, and I'll be on my way.
Free this stuff! (Pic courtesy of UCDAVIS)